It’s a challenging time for most people these days. Business owners are feeling the impact from all directions. Not only are they experiencing the same increases in their personal cost of living, but they’re dealing with the compounding increased costs of doing business. On top of that, everyone in the business can be affected by the productivity loss caused by employees suffering from mounting financial pressures. As a financial professional, what can you do to help your business owner clients? Applying some behaviour-based cash flow advice can be a win for all.
Join Stephanie Holmes-Winton to learn several cash flow concepts that can help your business owner clients get more life from their money, and more value from working with you. We’ll go over cash flow strategies that work for the business, and for the business owner’s personal finances. After all, the two are more connected than ever. We’ll talk about how these cash flow ideas can couple with your existing process and advice, and the products and services you already offer.
In this session, we’ll cover:
✔️ Common cash flow dangers that can affect business owners
✔️ How the unit method can help your clients make easier business decisions
✔️ Personal vs. business debt impacts on cash flow
✔️ When business owners should have a written cash flow plan
✔️ Cash flow planning marketing strategies for business owners
✔️ Combating the impacts of employee financial stress
Stephanie Holmes-Winton is the CEO and Founder of CacheFlo. The concepts that CacheFlo’s products are based on were developed during her decade working as an independent financial advisor from 2001 to 2011. She then sold her practice and took her concept to start a training program for other advisors.
In 2013, Stephanie launched the Certified Cash Flow Specialist designation program (which qualifies for 31 FP Canada-Approved CE Credits). Soon after came the original version of the professional cash flow planning software. Stephanie has written two books on spending and debt: Defusing the Debt Bomb, and $pent. She’s also been a regular contributor in media, including CBC Radio and CTV, and her advice has been featured in publications from coast to coast.
